RIYASAT
An identity of a luxurious heritage hotel brand being launched in Himachal Pradesh.
Hotel Riyasat, a luxurious heritage hotel nestled in the Himachal Pradesh, sought to establish a strong brand identity that resonated with its target audience and reflected the unique essence of the region.
This project aimed to create a cohesive brand strategy and a memorable brand experience.
TARGET AUDIENCE
Affluent travelers seeking a luxurious and authentic experience
SCOPE OF WORK
Brand Strategy
Brand Identity
STORY BEHIND
THE BRAND
CRAFTING THE
BRAND EXPERIENCE
THE ROADMAP TO BRAND IDENTITY
FROM MOUNTAIN
TO MARK
Decoding the Idea Behind the Logo
The Himalayan Ibex, a majestic mountain dweller, embodies the spirit of Hotel Riyasat.
Its sure-footedness and adaptability reflect
the hotel's commitment to providing comfortable experiences in a challenging environment.
The ibex's strength and grace symbolize the blend of luxury and natural beauty offered
by the hotel.
As a cultural icon in the Himalayas, the ibex represents the hotel's connection to the region and its aspiration to provide unforgettable experiences for guests.
WORDMARK EXPLORATIONS
WHAT'S IN NAME?
Everything!
The word "Riyasat" draws inspiration from the rich cultural heritage of Himachal Pradesh.
The word "Riyasat" translates to "princely state," evoking the region's historical significance
and grandeur.
RIYASAT
-A place of grandeur
and regal experiences