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RIYASAT

An identity of a luxurious heritage hotel brand being launched in Himachal Pradesh.

Hotel Riyasat, a luxurious heritage hotel nestled in the Himachal Pradesh, sought to establish a strong brand identity that resonated with its target audience and reflected the unique essence of the region.

This project aimed to create a cohesive brand strategy and a memorable brand experience.

TARGET AUDIENCE

Affluent travelers seeking a luxurious and authentic experience

SCOPE OF WORK

Brand Strategy

Brand Identity

STORY BEHIND
THE BRAND

CRAFTING THE
BRAND EXPERIENCE

THE ROADMAP TO BRAND IDENTITY

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FROM MOUNTAIN
TO MARK

Decoding the Idea Behind the Logo

The Himalayan Ibex, a majestic mountain dweller, embodies the spirit of Hotel Riyasat.

 

Its sure-footedness and adaptability reflect

the hotel's commitment to providing comfortable experiences in a challenging environment.

The ibex's strength and grace symbolize the blend of luxury and natural beauty offered

by the hotel.

As a cultural icon in the Himalayas, the ibex represents the hotel's connection to the region and its aspiration to provide unforgettable experiences for guests.

WORDMARK EXPLORATIONS

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WHAT'S IN NAME?
Everything!

The word "Riyasat" draws inspiration from the rich cultural heritage of Himachal Pradesh.

The word "Riyasat" translates to "princely state," evoking the region's historical significance

and grandeur.

RIYASAT

-A place of  grandeur

and regal experiences

BUILDING THE VISUAL NARRATIVE

-Brand Logo

-Brand Typefaces

-Brand Colours

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