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NEW BEGINNIGS, NEW MIND
A postpartum mental health kit
Have you ever felt overwhelmed, isolated, or lost after becoming a mother?
Urban life, with its fast pace and constant demands, can be a double-edged sword for mothers. While it offers countless opportunities and conveniences, it can also contribute to feelings of stress, anxiety, and even
postpartum depression.
'New Beginning, New Mind,' is a kit that encourages conversations and advocates for awareness of the prevalence of postpartum mental illnesses and their curability.
TARGET AUDIENCE
Expecting Parents
SCOPE OF WORK
User Experience
Publication Design
NAVIGATING THE UNKNOWN
-What are maternal mental illnesses?
-Why are they caused?
-How long do they last?

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A DEEPER UNDERSTANDING OF MOTHERHOOD EXPERIENCES


FRAMING
THE PROBLEM
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Women are unsure where to look, and are unaware of postpartum mental illnesses.
Cultural influences downplay or don’t discuss postpartum struggles and complications.
Mothers see value in reaching out to others for support (especially their partner).
THE DISCOVERY
Addressing postpartum mental illness requires fostering awareness of its prevalence and
its curability.
Advocating for partner support during the postpartum period enhances overall
maternal well-being.
“Knowing before hand that emotional changes happen
really helped.”
- Interviewee
OBGYN and Fertility Specialist
Moderator of Postpartum Support Group, India.
WHAT'S IN THE GUIDE?

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ADAPTING VISUALS FOR IMPACT

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STYLE GUIDE
TYPOGRAPHY

COLOUR PALETTE

GRAPHICS


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