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NEW BEGINNIGS, NEW MIND

A postpartum mental health kit

Have you ever felt overwhelmed, isolated, or lost after becoming a mother?

Urban life, with its fast pace and constant demands, can be a double-edged sword for mothers. While it offers countless opportunities and conveniences, it can also contribute to feelings of stress, anxiety, and even
postpartum depression.

 
'New Beginning, New Mind,' is a kit that encourages conversations and advocates for awareness of the prevalence of postpartum mental illnesses and their curability.

TARGET AUDIENCE

Expecting Parents

SCOPE OF WORK

User Experience

Publication Design

NAVIGATING THE UNKNOWN
-What are maternal mental illnesses?
-Why are they caused?
-How long do they last?

A DEEPER UNDERSTANDING OF MOTHERHOOD EXPERIENCES

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FRAMING
THE PROBLEM

​​01.

02.

​03. 

​​​Women are unsure where to look, and are unaware of postpartum mental illnesses.

Cultural influences downplay or don’t discuss postpartum struggles and complications.

Mothers see value in reaching out to others for support (especially their partner).

THE DISCOVERY

Addressing postpartum mental illness requires fostering awareness of its prevalence and

its curability. 

Advocating for partner support during the postpartum period enhances overall

maternal well-being.

“Knowing before hand that emotional changes happen
really helped.”

-  Interviewee

    OBGYN and Fertility Specialist
    Moderator of Postpartum Support Group, India.

WHAT'S IN THE GUIDE?

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ADAPTING VISUALS FOR IMPACT

STYLE GUIDE

TYPOGRAPHY

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COLOUR PALETTE

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GRAPHICS

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