Scent-sational

Visualization of Scents

Have you ever wondered what a smell would look like?

Imagine a world where you could see the scent of a freshly baked cookie or feel the crispness of autumn leaves through a simple image.

This project aims to bridge this sensory gap by exploring the potential of visual communication to evoke specific

olfactory associations.

TARGET AUDIENCE

Young Adults

SCOPE OF WORK

Experimental Design

System Design

Packaging Design

NAVIGATING THE UNKNOWN
-What is the relation of visual and olfactory stimulus?
-How are they influencing each other?
-What influences this perception?

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THE NOSE KNOWS,
BUT CAN IT SEE?

To explore scents influences visual perception,

I designed a questionnaire using five distinct scents and visual cues. These cues, inspired by design principles, aimed to evoke specific emotions for olfactory associations and understand the factors affecting

their perception.

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DECODING THE SENSORY CONNECTION

Subject Pool:

Young Adults (18-25)

Interviewees: 15

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Finding patterns from the research conducted

A NOSE-WORTHY
DISCOVERY

Participants can visualize shapes, textures, patterns and color palettes that convey the energy and character of the scents.

Although there exists individual differences in scent perception due to cultural variations, in this sample set we observe similarity in visual and emotional associations.

A user-centered system can be developed that effectively utilizes visuals to represent and evoke different odors.

REAL WORLD IMPACT

Assessing the potential uses of visual-olfactory perception system.

BEYOND THE VISUAL

To leverage the visual-olfactory association and understand it's real time application, I focused on creating engaging sensory experiences for consumers using the developed system and translate the concepts into brand collaterals for the chosen scents.